Creative, targeted use of social media and online advertising more popular than ever Pinkham (left) and Miller Related contentLobbyists need to add digital strategy skills to their resume Farmers and their smartphones are part of the digital advocacy team at the American Farm Bureau Federation. AFBF encourages members to post photos of their fields and barns on social media as a way to connect directly with elected officials, and with the public at large. "A lot of our advocacy is just aimed at consumer understanding," said Johnna Miller, director of media and advocacy training, on such contentious issues as animal welfare, chemicals and genetically modified organisms.… Read More